In today's job market, it's almost necessary to have more than just an impressive CV and a killer handshake to land a job. Somehow, you must prove to potential employers that you're different than other applicants and you have more to offer than just a good work ethic. Creating an online presence might just be your ticket to your new job.
Why create an online presence?
By creating an online presence, you can position yourself as an expert within your field, rather than your run-of-the-mill Joe who coasts through his career based on the accomplishments of others.
You can prove your worth to employers even before sitting in the hot seat, and you can also find jobs that remain unadvertised on popular job boards like Monster.com and Indeed.com.
Below are several ways you can build an online presence to hook potential employers and reel them in with your unique spin on job searching.
Start a Blog
Gone are the days where blogs express only your personal musings and deepest thoughts about last night's dinner. Create a blog tailored to your niche and utilize it to express your expertise in your field. For example, if you're an experienced restaurant manager, you can
create posts such as:
1. Five Simple Tricks to Improving your Service Times
2. The Real Reason Your Restaurant Has Such a High Turnover
3. Enhance Employee Performance by Following this Golden Rule
4. The Ins and Outs of Maintaining your Inventory
5. 3 Secret Tips for Handling Diner Complaints Efficiently
Surely, if you're indeed as experienced as you claim to be on your resume, you'll be able to write blog posts tailored towards your industry fairly quickly.
To find blog post topics that employers are actually interested in reading, just perform a simple job description search. On an online job ad, search for the position you're seeking and analyze the required responsibilities. Next, create a list of those responsibilities and craft your blog posts on these topics.
A blog is beneficial to your job search because it allows you to display to employers just how knowledgeable you are in your current industry. It's one thing to give short answers to a few questions at interviews, but if you're addressing problems that the company currently needs help with on your blog, without even being prompted to do so, you position yourself
under the best light.
Social Networking Profiles
Both corporate giants and small business owners alike are making their way onto the social media scene. They're using social media to network, build customer loyalty, analyze trends, and find potential candidates to fill vacancies within their businesses. Because of this, it's more important than ever to create a strong social networking presence for yourself.
LinkedIn is the only work-based social networking website of its kind. Master the basics of LinkedIn by filling out a complete profile. Include a presentable photo, a link to your blog, and interlink to your other social networking profiles.
In many cases, a solid LinkedIn profile can be more important than your CV. Why? Just look at the stats:-
- Over 720m monthly LinkedIn users
- 45% are decision makers
- Over 10m active job listings
LinkedIn is truly a place where being popular can help you get ahead, so feel free to send a connect request to just about every colleague or client you've ever had.
Maximize your exposure by answering questions related to your industry, as this allows you to openly showcase your expertise. And most importantly, make use of the job search function, which is restricted to members only.
LinkedIn Profile Checklist for Job Hunters:-
- Professional, recent profile picture
- Related cover image
- Relevant and catchy Headline
- Strong, easy to read About section, emphasising values, experience, skills (key words!)
- Interesting comments / activity in your Activity stream
- Up to date Experience
- Relevant keywords in Experience descriptions
- Tagged companies
- Education / certifications up to date
- Awarding bodies tagged
- Voluntary experience listed
- Skills highlighted to match About and Experience
- Recommendations given and received
- Additional connections
Do an internal audit of your personal Facebook page and delete anything that a potential employer might feel wary of. Or better yet, adjust your privacy settings so only your friends can see your wall, since you can't control the type of wording your friends will use when they write on your wall.
Go through your images and notes. Post more pictures of yourself in business attire and keep the ones with your family, but delete any that may seem promiscuous or scream: "let's party!"
To make the most of your Facebook page, post notes about your thoughts on industry controversy and make them viewable to the public.
Twitter is a goldmine for finding work! The great thing about Twitter is that you can search for job leads as they're tweeted. By downloading a program called Tweet Deck, you can create alerts for any tweets that match your selected keywords.
For example, if you create an alert for the keyword phrase "need an assistant manager," you'll get updates from every public twitter account in the world that posts a Tweet that matches your phrase.
Sometimes, when an employer is truly desperate to land a new employee, they make their hiring decision based on "first come, first serve." applications like TweetDeck, Hootsuite, or even Google Alerts can help you be the first applicant on the scene.
In Summary, the internet has come a long way from just being able to connect with lost friends. Now, you can create an online resume, showcase your work by creating a blog, search for job postings within seconds of vacancies occurring, and most importantly, you can build relationships with the right people. Use the internet to your advantage by mastering your web presence.
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